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- catalog abstract "Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.".
- catalog contributor b4631732.
- catalog contributor b4631733.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "1. Introduction --- 2. Basic Models --- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --- 4. Effects of Mass Communication on Culture and Society --- 5. Audience-Centred Models --- 6. Media Organisation, Selection and Production --- 7. Planned Communication --- 8. New Media and The Information Society --- 9. International Communication.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.".
- catalog extent "viii, 229 p. :".
- catalog hasFormat "Communication models for the study of mass communications.".
- catalog identifier "058203650X".
- catalog isFormatOf "Communication models for the study of mass communications.".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "London : New York : Longman,".
- catalog relation "Communication models for the study of mass communications.".
- catalog subject "302.23/0228 20".
- catalog subject "Communication models.".
- catalog subject "Mass media Study and teaching.".
- catalog subject "Mass media.".
- catalog subject "P91 .M375 1993".
- catalog tableOfContents "1. Introduction --- 2. Basic Models --- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --- 4. Effects of Mass Communication on Culture and Society --- 5. Audience-Centred Models --- 6. Media Organisation, Selection and Production --- 7. Planned Communication --- 8. New Media and The Information Society --- 9. International Communication.".
- catalog title "Communication models for the study of mass communications / Denis McQuail and Sven Windahl.".
- catalog type "text".