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- catalog alternative "Readings and cases in direct marketing.".
- catalog contributor b4676318.
- catalog contributor b4676319.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "Includes bibliographical references.".
- catalog description "Where direct marketing is today -- Strategy in direct marketing -- Offer and creative -- The classic package -- Media -- Lists and databases -- Lead generation and qualification -- Research and testing -- Production -- Mail-order financial analysis -- Telemarketing -- Case analysis and presentation -- Direct marketing cases.".
- catalog extent "xii, 334 p. :".
- catalog identifier "0844231835".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "Advertising, Direct-mail.".
- catalog subject "Direct marketing.".
- catalog subject "HF5861 .B76 1989".
- catalog subject "Marketing.".
- catalog tableOfContents "Where direct marketing is today -- Strategy in direct marketing -- Offer and creative -- The classic package -- Media -- Lists and databases -- Lead generation and qualification -- Research and testing -- Production -- Mail-order financial analysis -- Telemarketing -- Case analysis and presentation -- Direct marketing cases.".
- catalog title "Readings & cases in direct marketing / Herbert E. Brown, Bruce Buskirk.".
- catalog title "Readings and cases in direct marketing.".
- catalog type "text".