Matches in Harvard for { <http://id.lib.harvard.edu/aleph/003216900/catalog> ?p ?o. }
Showing items 1 to 29 of
29
with 100 items per page.
- catalog contributor b4676803.
- catalog contributor b4676804.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "A structural model of advertising effects / Charles E. Gengler, Thomas J. Reynolds -- Observing information processing and memory development : the potential value of EEG in the study of advertising / Michael L. Rothschild.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Memory retrieval factors and advertising effectiveness / Kevin Lane Keller -- The relevance accessibility model of advertising effectiveness / William Baker -- A framework for understanding the effects of advertising exposure on choice / Prakash Nedungadi, Andrew A. Mitchell, Ida E. Berger -- The attitude-to-behavior process : implications for consumer behavior / Paul M. Herr, Russell H. Fazio -- Message receptivity : a new look at the old problem of open- versus closed-mindedness / Mark P. Zanna -- Consumer inference : determinants, consequences, and implications for advertising / Frank R. Kardes -- Advertising interactions : a route to understanding brand equity / Julie A. Edell -- Attitude toward the advertisement effects over time and in attitude change situations / Andrew A. Mitchell -- The influence of positive affect on cognitive organization : some implications for consumer decision making in response to advertising / Alice M. Isen -- Teaching emotion with drama advertising / John Deighton, Stephen J. Hoch.".
- catalog extent "vii, 349 p. :".
- catalog hasFormat "Advertising exposure, memory, and choice.".
- catalog identifier "0805806857".
- catalog isFormatOf "Advertising exposure, memory, and choice.".
- catalog isPartOf "Advertising and consumer psychology".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "Hillsdale, N.J. : L. Erlbaum Associates,".
- catalog relation "Advertising exposure, memory, and choice.".
- catalog subject "659.1/01/9 20".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Consumer behavior.".
- catalog subject "Consumers' preferences.".
- catalog subject "HF5822 .A26 1992".
- catalog subject "Persuasion (Psychology)".
- catalog tableOfContents "A structural model of advertising effects / Charles E. Gengler, Thomas J. Reynolds -- Observing information processing and memory development : the potential value of EEG in the study of advertising / Michael L. Rothschild.".
- catalog tableOfContents "Memory retrieval factors and advertising effectiveness / Kevin Lane Keller -- The relevance accessibility model of advertising effectiveness / William Baker -- A framework for understanding the effects of advertising exposure on choice / Prakash Nedungadi, Andrew A. Mitchell, Ida E. Berger -- The attitude-to-behavior process : implications for consumer behavior / Paul M. Herr, Russell H. Fazio -- Message receptivity : a new look at the old problem of open- versus closed-mindedness / Mark P. Zanna -- Consumer inference : determinants, consequences, and implications for advertising / Frank R. Kardes -- Advertising interactions : a route to understanding brand equity / Julie A. Edell -- Attitude toward the advertisement effects over time and in attitude change situations / Andrew A. Mitchell -- The influence of positive affect on cognitive organization : some implications for consumer decision making in response to advertising / Alice M. Isen -- Teaching emotion with drama advertising / John Deighton, Stephen J. Hoch.".
- catalog title "Advertising exposure, memory, and choice / edited by Andrew A. Mitchell.".
- catalog type "text".