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- catalog contributor b4676854.
- catalog contributor b4676855.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "Includes bibliographical references (p. [227]-230) and index.".
- catalog description "pt. 1. Conceptual Foundations -- 1. Introduction. 2. Designing service into the product. 3. Service and competitive intensity. 4. Service and strategic direction -- pt. 2. Implementing the Service Vision. 5. Planning and information systems for service delivery. 6. Organizing for service. 7. Auditing service performance. 8. Summary and conclusions -- Appendix: The service mix applied -- a case study.".
- catalog extent "viii, 237 p. :".
- catalog hasFormat "Integrating service strategy in the manufacturing company.".
- catalog identifier "0412467801 (acid-free paper)".
- catalog isFormatOf "Integrating service strategy in the manufacturing company.".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "London ; New York : Chapman & Hall,".
- catalog relation "Integrating service strategy in the manufacturing company.".
- catalog subject "658.8/12 20".
- catalog subject "Customer services Management.".
- catalog subject "HD9980.5 .M384 1993".
- catalog subject "Manufactures Customer services Management.".
- catalog subject "Service industries Management.".
- catalog tableOfContents "pt. 1. Conceptual Foundations -- 1. Introduction. 2. Designing service into the product. 3. Service and competitive intensity. 4. Service and strategic direction -- pt. 2. Implementing the Service Vision. 5. Planning and information systems for service delivery. 6. Organizing for service. 7. Auditing service performance. 8. Summary and conclusions -- Appendix: The service mix applied -- a case study.".
- catalog title "Integrating service strategy in the manufacturing company / Hervé Mathe, Roy D. Shapiro.".
- catalog type "text".