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- catalog contributor b4783183.
- catalog contributor b4783184.
- catalog contributor b4783185.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Includes bibliographical references (p. 832) and index.".
- catalog extent "xiii, 848 p. :".
- catalog hasFormat "Marketing management.".
- catalog identifier "0256109559".
- catalog isFormatOf "Marketing management.".
- catalog isPartOf "The Irwin series in marketing".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "Homewood, IL : Irwin,".
- catalog relation "Marketing management.".
- catalog subject "658.8 20".
- catalog subject "HF5415.13 .Q45 1993".
- catalog subject "Marketing Management Case studies.".
- catalog subject "Marketing Management.".
- catalog title "Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.".
- catalog type "Case studies. fast".
- catalog type "text".