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- catalog contributor b5002394.
- catalog contributor b5002395.
- catalog contributor b5002396.
- catalog created "c1990.".
- catalog date "1990".
- catalog date "c1990.".
- catalog dateCopyrighted "c1990.".
- catalog description "Includes bibliographical references (p. 68).".
- catalog extent "p. 57-68 ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 90-109.".
- catalog isPartOf "Report ; no. 90-109".
- catalog issued "1990".
- catalog issued "c1990.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "Advertising.".
- catalog subject "Communication in marketing.".
- catalog subject "Sales promotion.".
- catalog title "Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets / Siva K. Balasubramanian and V. Kumar.".
- catalog type "text".