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- catalog abstract ""With the introduction of the IBM PC in the early 1980s, IBM stood poised to extend its dominance of the computer industry well into the twenty-first century." "The meteoric rise of competitors like Microsoft, Apple, Intel, Compaq, Sun, and others derailed IBM's dream of controlling the future. Tens of thousands of IBM employees consequently lost their jobs, their retirement hopes, and their security. And investors saw their savings shrivel." "In Big Blues, Wall Street Journal reporter Paul Carroll attributes IBM's downfall mainly to a lethal combination of corporate hubris, inflexibility, and an inability to understand what was happening in the computer marketplace. While tracing every misstep by this corporate giant and its leaders, Carroll fills Big Blues with behind-the-scenes revelations and entertaining anecdotes about major players in the computer and software industries such as IBM chieftain John F. Akers, and rivals Bill Gates, Steve Jobs, Mitch Kapor and others. The result is the riveting inside story of the people and the policies that knocked IBM from its pedestal as a golden symbol of American corporate might." "In its depiction of how IBM's advantages became its handicaps, Big Blues tells one of the most instructive and important business stories of our time."--Jacket.".
- catalog contributor b5009476.
- catalog contributor b5009477.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description ""With the introduction of the IBM PC in the early 1980s, IBM stood poised to extend its dominance of the computer industry well into the twenty-first century." "The meteoric rise of competitors like Microsoft, Apple, Intel, Compaq, Sun, and others derailed IBM's dream of controlling the future. Tens of thousands of IBM employees consequently lost their jobs, their retirement hopes, and their security. And investors saw their savings shrivel." "In Big Blues, Wall Street Journal reporter Paul Carroll attributes IBM's downfall mainly to a lethal combination of corporate hubris, inflexibility, and an inability to understand what was happening in the computer marketplace. While tracing every misstep by this corporate giant and its leaders, Carroll fills Big Blues with behind-the-scenes revelations and entertaining anecdotes about major players in the computer and software industries such as IBM chieftain John F. Akers, and rivals Bill Gates, Steve Jobs, Mitch Kapor and others. The result is the riveting inside story of the people and the policies that knocked IBM from its pedestal as a golden symbol of American corporate might." "In its depiction of how IBM's advantages became its handicaps, Big Blues tells one of the most instructive and important business stories of our time."--Jacket.".
- catalog description "Includes bibliographical references (p. 370) and index.".
- catalog description "Library Journal Best Books".
- catalog description "New York Times Book Review Notable Books of the Year".
- catalog extent "vii, 375 p. ;".
- catalog hasFormat "Big blues.".
- catalog identifier "0517591979 :".
- catalog isFormatOf "Big blues.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "New York : Crown Publishers,".
- catalog relation "Big blues.".
- catalog spatial "United States".
- catalog subject "338.7/61004/0973 20".
- catalog subject "Computer industry United States History.".
- catalog subject "HD9696.C64 I48317 1993".
- catalog subject "International Business Machines Corporation History.".
- catalog title "Big blues : the unmaking of IBM / by Paul Carroll.".
- catalog type "History. fast".
- catalog type "text".