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- catalog contributor b5431154.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "1. Does sex still sell? Yes, but ... -- 2. The new currency: time. Will the woman of the '90s spend it with you? -- 3. The professional woman: twentieth to twenty-first century transition -- 4. Building relationships: selling half the cars in America -- 5. One-to-one communication -- the big payoff: rapport -- 6. The new traditionalist: if a "tradition" is "new", is it a tradition? -- 7. Religious icons of advertising -- Crocker, Doughboy, and the lonesome repairman.".
- catalog description "8. Are the "over 40s" a different market? You better believe it! -- 9. "Twentysomethings" -- tough, aware, and waiting for the payoff -- 10. "The new mother": How new? How maternal? And how receptive? -- 11. NOW who's a dumb blond? Male-bashing in 1990s advertising -- 12. Targeted media: to reach them, we have to know where to find them -- 13. The traveling woman: packing a wallop in the business travel industry -- 14. Health and fitness advertising: one size doesn't fit all -- 15. Evolution, devolution, and revolution -- the stratification of society: where does the 1990s woman fit in?".
- catalog description "Appendices -- Who to call for what: mini sourcebook -- Figures at your fingertips: a statistical profile -- More resources for your reading pleasure: a bibliography.".
- catalog description "Includes bibliographical references (p. [353]-355) and index.".
- catalog extent "xvi, 366 p. :".
- catalog hasFormat "Women's market handbook.".
- catalog identifier "0810391392 (alk. paper) :".
- catalog isFormatOf "Women's market handbook.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Detroit : Gale Research,".
- catalog relation "Women's market handbook.".
- catalog subject "658.8/348 20".
- catalog subject "Advertising.".
- catalog subject "HF5415 .N3495 1993".
- catalog subject "HF5415 .N3495 1994".
- catalog subject "Marketing.".
- catalog subject "Women consumers.".
- catalog tableOfContents "1. Does sex still sell? Yes, but ... -- 2. The new currency: time. Will the woman of the '90s spend it with you? -- 3. The professional woman: twentieth to twenty-first century transition -- 4. Building relationships: selling half the cars in America -- 5. One-to-one communication -- the big payoff: rapport -- 6. The new traditionalist: if a "tradition" is "new", is it a tradition? -- 7. Religious icons of advertising -- Crocker, Doughboy, and the lonesome repairman.".
- catalog tableOfContents "8. Are the "over 40s" a different market? You better believe it! -- 9. "Twentysomethings" -- tough, aware, and waiting for the payoff -- 10. "The new mother": How new? How maternal? And how receptive? -- 11. NOW who's a dumb blond? Male-bashing in 1990s advertising -- 12. Targeted media: to reach them, we have to know where to find them -- 13. The traveling woman: packing a wallop in the business travel industry -- 14. Health and fitness advertising: one size doesn't fit all -- 15. Evolution, devolution, and revolution -- the stratification of society: where does the 1990s woman fit in?".
- catalog tableOfContents "Appendices -- Who to call for what: mini sourcebook -- Figures at your fingertips: a statistical profile -- More resources for your reading pleasure: a bibliography.".
- catalog title "Women's market handbook : understanding and reaching today's most powerful consumer group / Carol Nelson ; guest foreword by Frances Lear.".
- catalog type "text".