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- catalog contributor b5482974.
- catalog contributor b5482975.
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Library Journal Best Books".
- catalog description "Part I: The problem of market information and decision making. 1. When customers speak and firms don't hear -- 2. The inquiry center -- 3. The true customers of market research. Part II: Doing useful research. 4. The market research process -- 5. Research-use technology. Part III: Competent curiosity and playfulness. 6. Intelligence: how we know what we know -- 7. Queries -- 8. Data: clues from the market. Part IV: The reality of knowledge use. 9. Developing analyses and breaking through biases -- 10. Knowledge and wisdom -- 11. Implementing the inquiry center concept -- 12. Learning".
- catalog extent "xiv, 294 p. :".
- catalog identifier "0875842410 (hard : acid free paper) :".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog subject "658.8/02 20".
- catalog subject "Competition.".
- catalog subject "Decision making.".
- catalog subject "HD30.23 .B358 1991".
- catalog subject "Industrial management.".
- catalog subject "Marketing research.".
- catalog tableOfContents "Part I: The problem of market information and decision making. 1. When customers speak and firms don't hear -- 2. The inquiry center -- 3. The true customers of market research. Part II: Doing useful research. 4. The market research process -- 5. Research-use technology. Part III: Competent curiosity and playfulness. 6. Intelligence: how we know what we know -- 7. Queries -- 8. Data: clues from the market. Part IV: The reality of knowledge use. 9. Developing analyses and breaking through biases -- 10. Knowledge and wisdom -- 11. Implementing the inquiry center concept -- 12. Learning".
- catalog title "Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.".
- catalog type "text".