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- catalog contributor b5518115.
- catalog contributor b5518116.
- catalog contributor b5518117.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing decision support systems in transition / Lakshmi Mohan and William K. Holstein -- Experts and models in combination / Stephen J. Hoch -- Harnessing the marketing information revolution : toward the market-driven learning organization / George Day and Rashi Glazer -- Identifying the legal and ethical risks and costs of using new information technologies to support marketing programs / Paul N. Bloom, Robert Adler, and George R. Milne -- Marketing information technologies in Japan / Hotaka Katahira and Shigeru Yagi -- Managing the information-intensive firm of 2001 / Stephan H. Haeckel.".
- catalog description "Marketing in the information revolution / Robert C. Blattberg and Rashi Glazer -- Point-of-sale data in consumer goods marketing : transforming the art of marketing into the science of marketing / David Ing and Andrew A. Mitchell -- Consumer transaction databases : present status and prospects / John Deighton, Don Peppers, and Martha Rogers -- The evolution of decision support systems and databases in consumer goods marketing / David Ing -- Expert systems for scanner data in practice / John Schmitz -- Generating, managing, and communicating insights / John M. McCann -- Modeling market response in large customer panels / John D.C. Little -- Large-scale databases : the new marketing challenge / Robert C. Blattberg, Byung-Do Kim, and Jianming Ye -- Artificial intelligence for designing marketing decision-making tools / Raymond R. Burke.".
- catalog extent "vi, 373 p. :".
- catalog hasFormat "Marketing information revolution.".
- catalog identifier "0875843298 (alk. paper) :".
- catalog isFormatOf "Marketing information revolution.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog relation "Marketing information revolution.".
- catalog subject "658.8/00285 20".
- catalog subject "HF5415.125 .M366 1994".
- catalog subject "Information technology.".
- catalog subject "Marketing Data processing.".
- catalog subject "Marketing Decision making Data processing.".
- catalog subject "Marketing Management Data processing.".
- catalog tableOfContents "Marketing decision support systems in transition / Lakshmi Mohan and William K. Holstein -- Experts and models in combination / Stephen J. Hoch -- Harnessing the marketing information revolution : toward the market-driven learning organization / George Day and Rashi Glazer -- Identifying the legal and ethical risks and costs of using new information technologies to support marketing programs / Paul N. Bloom, Robert Adler, and George R. Milne -- Marketing information technologies in Japan / Hotaka Katahira and Shigeru Yagi -- Managing the information-intensive firm of 2001 / Stephan H. Haeckel.".
- catalog tableOfContents "Marketing in the information revolution / Robert C. Blattberg and Rashi Glazer -- Point-of-sale data in consumer goods marketing : transforming the art of marketing into the science of marketing / David Ing and Andrew A. Mitchell -- Consumer transaction databases : present status and prospects / John Deighton, Don Peppers, and Martha Rogers -- The evolution of decision support systems and databases in consumer goods marketing / David Ing -- Expert systems for scanner data in practice / John Schmitz -- Generating, managing, and communicating insights / John M. McCann -- Modeling market response in large customer panels / John D.C. Little -- Large-scale databases : the new marketing challenge / Robert C. Blattberg, Byung-Do Kim, and Jianming Ye -- Artificial intelligence for designing marketing decision-making tools / Raymond R. Burke.".
- catalog title "The Marketing information revolution / edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little.".
- catalog type "text".