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- catalog alternative "Marketing stratégique. English".
- catalog contributor b5563913.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Includes bibliographical references (p. [503]-527) and indexes.".
- catalog extent "xv, 539 p. :".
- catalog hasFormat "Strategic marketing.".
- catalog identifier "0077077954 :".
- catalog isFormatOf "Strategic marketing.".
- catalog isPartOf "McGraw-Hill marketing for professionals series".
- catalog isPartOf "McGraw-Hill marketing for professionals.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng fre".
- catalog language "eng".
- catalog publisher "London ; New York : McGraw-Hill,".
- catalog relation "Strategic marketing.".
- catalog spatial "Europe".
- catalog subject "658.8/094 20".
- catalog subject "HF5415.13 .L33213 1993".
- catalog subject "Marketing Europe Management.".
- catalog subject "Marketing Management.".
- catalog subject "Marketing".
- catalog title "Marketing stratégique. English".
- catalog title "Strategic marketing : a European approach / Jean-Jacques Lambin.".
- catalog type "text".