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catalog contributor b5622631.
catalog contributor b5622632.
catalog coverage "Korea (South) Foreign relations.".
catalog created "1993.".
catalog date "1993".
catalog date "1993.".
catalog dateCopyrighted "1993.".
catalog description "1. The Seoul Olympics as a critical case study : The scope of Seoul as a media event ; Olympic communication in a global television era ; The Olympics and change within Korea ; The Olympics and Korea's international relations ; Seoul in the Olympic movement and the Olympic movement in Seoul -- 2. Constructing the global television spectacle: a theoretical framework : The study of sport and politics ; Sport and nation ; Sport and international relations ; Transnationalism ; Sport and the moral order ; The media and international politics ; Early concern with media images and foreign policy ; Conceptual issues in the media-foreign policy relationship ; Understanding the Seoul Olympics as communication, television, and control ; The Olympics as a communication event and process ; The characteristics of global television ; Levels of political communication and control -- ".
catalog description "3. The politics of broadcast rights, production, and media priorities : The increase in television rights revenues ; Television rights as a proportion of the Olympic budget ; The dominance of the United States ; Negotiation and distribution of rights revenues ; Negotiating the rights for Seoul ; New technologies and future rights fees ; What rights confer: control and access ; Rightsholding versus non-rightsholding broadcasters ; The issue of news access ; Third World access ; Print versus broadcast media ; The negotiation of the Olympic telecast -- ".
catalog description "4. The introduction of commercial sponsorship on a global scale : Origins and understandings of commercial sponsorship ; Defining commercial sponsorship ; Sponsorship in the Olympic movement ; Commercial involvement in the Seoul Olympics ; Types of sponsorship ; The implementation of sponsorship in the Seoul Olympics ; Sponsorship and the visibility of Olympic symbols ; Other commercial activities ; Sponsorship as a communication process ; Sponsorship as a "perfect marriage" ; The experience of Visa International ; Critical perspectives ; Global television and world brands ; Sponsorship and message control --".
catalog description "5. Korea enters the information age: the Olympics and telecommunications : The development of Korea's telecommunications infrastructure ; The Asian Games as dress rehearsal ; The Olympic broadcasting infrastructure ; Venues and commentary positions ; The International Broadcast Center ; Information and results systems ; Telecommunications circuits ; The burgeoning Olympic spectacle: questions of size and control ; The Olympics and Korea's information society -- 6. The 1988 Olympics and the transformation of Korea : The Olympics and national development ; Public campaigns to prepare for the games ; Development and popularization of sport ; The Olympics and the politics of military dictatorship ; The June 29 declaration ; Televised hearings on the Fifth Republic and Kwangju ; The public response -- ".
catalog description "7. "Toward one world, beyond all barriers": Olympic diplomacy and Korea's new international relations : The Seoul Olympics and Nordpolitik ; The Soviet Union ; China ; Other socialist nations ; The negotiations with North Korea ; Korean-U.S. relations ; The future of Olympic television in Asia -- 8. National images in telecasts from Seoul : Major categories of Olympic television content ; Sports ; Torch relay ; Ceremonies ; Cultural features ; News and public affairs ; Commercials ; The existing story line and the re-creation of news ; Coverage surrounding the Olympics as an event ; The opening ceremony telecast ; Korea throughout NBC's Olympic telecast ; The boxing incident: news events and international relations in a television era ; The Ben Johnson incident ; Image effects in other nations -- ".
catalog description "9. Toward a media-theoretic understanding of political communication : The Olympics as communication event versus process ; The Olympic movement as transnational actor ; Korea in the global communications revolution ; Olympic television and Korea's political transformation ; Media and foreign policy: Seoul and image politics -- Appendix A: Korea segments in the NBC telecast of the Seoul Olympics and their main themes -- Appendix B: Transcript of NBC's televised interview on the topic of anti-Americanism and NBC's reporting.".
catalog description "Includes bibliographical references and index.".
catalog extent "xxi, 281 p. :".
catalog hasFormat "Global television and the politics of the Seoul Olympics.".
catalog identifier "0813316936 (hardback : acid-free paper)".
catalog identifier "0813316944 (paperback : acid-free paper)".
catalog isFormatOf "Global television and the politics of the Seoul Olympics.".
catalog isPartOf "Politics in Asia and the Pacific".
catalog issued "1993".
catalog issued "1993.".
catalog language "eng".
catalog publisher "Boulder, Colo. : Westview Press,".
catalog relation "Global television and the politics of the Seoul Olympics.".
catalog spatial "Korea (South) Foreign relations.".
catalog spatial "Korea (South)".
catalog subject "070.4/49796/095195 20".
catalog subject "GV742.3 .L37 1993".
catalog subject "Olympic Games (24th : 1988 : Seoul, Korea)".
catalog subject "Sports and state Korea (South)".
catalog subject "Television and politics Korea (South)".
catalog subject "Television and sports Korea (South)".
catalog tableOfContents "1. The Seoul Olympics as a critical case study : The scope of Seoul as a media event ; Olympic communication in a global television era ; The Olympics and change within Korea ; The Olympics and Korea's international relations ; Seoul in the Olympic movement and the Olympic movement in Seoul -- 2. Constructing the global television spectacle: a theoretical framework : The study of sport and politics ; Sport and nation ; Sport and international relations ; Transnationalism ; Sport and the moral order ; The media and international politics ; Early concern with media images and foreign policy ; Conceptual issues in the media-foreign policy relationship ; Understanding the Seoul Olympics as communication, television, and control ; The Olympics as a communication event and process ; The characteristics of global television ; Levels of political communication and control -- ".
catalog tableOfContents "3. The politics of broadcast rights, production, and media priorities : The increase in television rights revenues ; Television rights as a proportion of the Olympic budget ; The dominance of the United States ; Negotiation and distribution of rights revenues ; Negotiating the rights for Seoul ; New technologies and future rights fees ; What rights confer: control and access ; Rightsholding versus non-rightsholding broadcasters ; The issue of news access ; Third World access ; Print versus broadcast media ; The negotiation of the Olympic telecast -- ".
catalog tableOfContents "4. The introduction of commercial sponsorship on a global scale : Origins and understandings of commercial sponsorship ; Defining commercial sponsorship ; Sponsorship in the Olympic movement ; Commercial involvement in the Seoul Olympics ; Types of sponsorship ; The implementation of sponsorship in the Seoul Olympics ; Sponsorship and the visibility of Olympic symbols ; Other commercial activities ; Sponsorship as a communication process ; Sponsorship as a "perfect marriage" ; The experience of Visa International ; Critical perspectives ; Global television and world brands ; Sponsorship and message control --".
catalog tableOfContents "5. Korea enters the information age: the Olympics and telecommunications : The development of Korea's telecommunications infrastructure ; The Asian Games as dress rehearsal ; The Olympic broadcasting infrastructure ; Venues and commentary positions ; The International Broadcast Center ; Information and results systems ; Telecommunications circuits ; The burgeoning Olympic spectacle: questions of size and control ; The Olympics and Korea's information society -- 6. The 1988 Olympics and the transformation of Korea : The Olympics and national development ; Public campaigns to prepare for the games ; Development and popularization of sport ; The Olympics and the politics of military dictatorship ; The June 29 declaration ; Televised hearings on the Fifth Republic and Kwangju ; The public response -- ".
catalog tableOfContents "7. "Toward one world, beyond all barriers": Olympic diplomacy and Korea's new international relations : The Seoul Olympics and Nordpolitik ; The Soviet Union ; China ; Other socialist nations ; The negotiations with North Korea ; Korean-U.S. relations ; The future of Olympic television in Asia -- 8. National images in telecasts from Seoul : Major categories of Olympic television content ; Sports ; Torch relay ; Ceremonies ; Cultural features ; News and public affairs ; Commercials ; The existing story line and the re-creation of news ; Coverage surrounding the Olympics as an event ; The opening ceremony telecast ; Korea throughout NBC's Olympic telecast ; The boxing incident: news events and international relations in a television era ; The Ben Johnson incident ; Image effects in other nations -- ".
catalog tableOfContents "9. Toward a media-theoretic understanding of political communication : The Olympics as communication event versus process ; The Olympic movement as transnational actor ; Korea in the global communications revolution ; Olympic television and Korea's political transformation ; Media and foreign policy: Seoul and image politics -- Appendix A: Korea segments in the NBC telecast of the Seoul Olympics and their main themes -- Appendix B: Transcript of NBC's televised interview on the topic of anti-Americanism and NBC's reporting.".
catalog title "Global television and the politics of the Seoul Olympics / James F. Larson, Heung-Soo Park.".
catalog type "text".