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- catalog contributor b5694091.
- catalog contributor b5694092.
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Includes bibliographical references (p. 17-19).".
- catalog extent "20 p. ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 91-127.".
- catalog isPartOf "Report ; no. 91-127".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "HF5415.2 .R48 no.91-127".
- catalog subject "Marketing Management.".
- catalog subject "Product management.".
- catalog title "The changing role of marketing in the corporation : commentary / Frederick E. Webster, Jr.".
- catalog type "text".