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- catalog alternative "Journal of marketing research.".
- catalog contributor b5694151.
- catalog contributor b5694152.
- catalog contributor b5694153.
- catalog created "1992.".
- catalog date "1992".
- catalog date "1992.".
- catalog dateCopyrighted "1992.".
- catalog description "Includes bibliographical references.".
- catalog extent "p. 143-148 ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 92-105".
- catalog issued "1992".
- catalog issued "1992.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "Brand choice.".
- catalog subject "Consumers' preferences.".
- catalog subject "Sales promotion.".
- catalog title "Promotion has a negative effect on brand evaluations-- or does it? : additional disconfirming evidence / Scott Davis, J. Jeffrey Inman, Leigh McAlister.".
- catalog type "text".