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- catalog accrualPolicy "Annual".
- catalog alternative "Advertising and marketing research reasoning in practice 1966".
- catalog alternative "Advertising research on a limited budget 1965".
- catalog contributor b5724743.
- catalog contributor b5724744.
- catalog date "1965".
- catalog description "No more published.".
- catalog extent "2 v. in 1.".
- catalog isReplacedBy "Proceedings".
- catalog issued "1965".
- catalog language "eng".
- catalog publisher "Princeton, N.J., Industrial Advertising Research Institute.".
- catalog relation "Proceedings".
- catalog spatial "United States.".
- catalog subject "Advertising Research.".
- catalog subject "Advertising campaigns.".
- catalog subject "Advertising, Magazine.".
- catalog subject "Marketing research United States.".
- catalog title "Advertising and marketing research reasoning in practice 1966".
- catalog title "Advertising research on a limited budget 1965".
- catalog title "Proceedings.".
- catalog type "text".