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• catalog abstract "This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside.".
• catalog contributor b5731435.
• catalog contributor b5731436.
• catalog created "1994.".
• catalog date "1994".
• catalog date "1994.".
• catalog dateCopyrighted "1994.".
• catalog description "1. News influence on our pictures of the world / Maxwell McCombs -- 2. Growing up with television : the cultivation perspective / George Gerbner ... [et al.]. -- 3. A priming effect analysis of media influences : an update / Eunkyung Jo and Leonard Berkowitz -- 4. Social cognitive theory of mass communication / Albert Bandura -- 5. Mass media attitude change : implications of the elaboration likelihood model of persuaion / Richard E. Petty and Joseph R. Priester -- 6. The expanding boundaries of political communication effects / Jack M. McLeod ... [et al.].-- 7. The question of media violence / Barrie Gunter -- 8. Fright reactions to mass media / Joanne Cantor -- 9. The impact of sexually explicit media / Richard Jackson Harris -- 10. Minorities and the mass media : 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- 11. Media effects on advertising / David W. Stewart and Scott Ward -- 12. Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- 13. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- 14. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- 15. Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- 16. Social aspects of new media technologies / Frederick Williams ... [et al.].".
• catalog description "Includes bibliographical references and index.".
• catalog description "This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside.".
• catalog extent "xi, 505 p. ;".
• catalog hasFormat "Media effects.".
• catalog identifier "0805809171 (cloth : alk. paper)".
• catalog identifier "080580918X (pbk. : alk. paper)".
• catalog isFormatOf "Media effects.".
• catalog issued "1994".
• catalog issued "1994.".
• catalog language "eng".
• catalog publisher "Hillsdale, N.J. : L. Erlbaum Associates,".
• catalog relation "Media effects.".
• catalog spatial "United States".
• catalog spatial "United States.".
• catalog subject "302.23 20".
• catalog subject "HN90.M3 M415 1993".
• catalog subject "Mass media Political aspects United States.".
• catalog subject "Mass media Social aspects United States.".
• catalog subject "Mass media United States Influence.".
• catalog subject "Mass media United States Psychological aspects.".
• catalog tableOfContents "1. News influence on our pictures of the world / Maxwell McCombs -- 2. Growing up with television : the cultivation perspective / George Gerbner ... [et al.]. -- 3. A priming effect analysis of media influences : an update / Eunkyung Jo and Leonard Berkowitz -- 4. Social cognitive theory of mass communication / Albert Bandura -- 5. Mass media attitude change : implications of the elaboration likelihood model of persuaion / Richard E. Petty and Joseph R. Priester -- 6. The expanding boundaries of political communication effects / Jack M. McLeod ... [et al.].-- 7. The question of media violence / Barrie Gunter -- 8. Fright reactions to mass media / Joanne Cantor -- 9. The impact of sexually explicit media / Richard Jackson Harris -- 10. Minorities and the mass media : 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- 11. Media effects on advertising / David W. Stewart and Scott Ward -- 12. Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- 13. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- 14. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- 15. Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- 16. Social aspects of new media technologies / Frederick Williams ... [et al.].".
• catalog title "Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann.".
• catalog type "text".