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- catalog contributor b5825719.
- catalog contributor b5825720.
- catalog contributor b5825721.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "1. Introduction -- pt. 1. Learning from the Past: The Evolution of Television Sponsorship. 2. The Hollywood studios. 3. From radio to television in the USA. 4. The three American networks. 5. Public service broadcasting in the USA. 6. The BBC and the market-place. 7. Sporting and cultural events. 8. Barter and syndication -- pt. 2. Managing the Present: Television and Sponsorship in the Nineties. 9. Managing in the age of information. 10. Public and private television in Europe. 11. Cable, satellite and new technology. 12. Broadcaster and advertiser in Europe. 13. From audiences to viewers. 14. The sponsor's role. 15. The broadcaster's role. 16. The producer's role -- pt. 3. Investing in the Future: The Role of Sponsorship in a Post-consumer Era. 17. A map of the future. 18. Genuine contribution or Trojan horse? 19. Never mind the width -- feel the quality. 20. Changing perceptions. 21. The corporate Emperor's new clothes -- 22. Conclusion.".
- catalog description "Includes bibliographical references (p. [199]-202) and index.".
- catalog extent "ix, 211 p. :".
- catalog hasFormat "Television and sponsorship.".
- catalog identifier "0240513568".
- catalog isFormatOf "Television and sponsorship.".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "Oxford ; Boston : Butterworth-Heinemann,".
- catalog relation "Television and sponsorship.".
- catalog subject "384.55 20".
- catalog subject "Corporate sponsorship.".
- catalog subject "HE8700.6 .F67 1993".
- catalog subject "Television advertising.".
- catalog subject "Television broadcasting.".
- catalog tableOfContents "1. Introduction -- pt. 1. Learning from the Past: The Evolution of Television Sponsorship. 2. The Hollywood studios. 3. From radio to television in the USA. 4. The three American networks. 5. Public service broadcasting in the USA. 6. The BBC and the market-place. 7. Sporting and cultural events. 8. Barter and syndication -- pt. 2. Managing the Present: Television and Sponsorship in the Nineties. 9. Managing in the age of information. 10. Public and private television in Europe. 11. Cable, satellite and new technology. 12. Broadcaster and advertiser in Europe. 13. From audiences to viewers. 14. The sponsor's role. 15. The broadcaster's role. 16. The producer's role -- pt. 3. Investing in the Future: The Role of Sponsorship in a Post-consumer Era. 17. A map of the future. 18. Genuine contribution or Trojan horse? 19. Never mind the width -- feel the quality. 20. Changing perceptions. 21. The corporate Emperor's new clothes -- 22. Conclusion.".
- catalog title "Television and sponsorship / Bianca Ford and James Ford.".
- catalog type "text".