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• catalog abstract ""The current thinking in development communication has shifted from the 'dominant paradigm' of innovation to a less 'top-down' approach which acknowledges the importance of a micro-level focus with coherent linkages to the macro level. It is now widely accepted that the development process requires full participation of the people if there is to be a commitment to development decisions. And development communication can play the important role of facilitating this wider involvement." "This volume of eighteen original essays presents diverse viewpoints regarding the need for rethinking the effectiveness of existing development models and processes. The underlying concern is to reconceptualize development communication. The new model of communication presented by the editors of this volume addresses the transition from the 'top-down' approach to one which involves people at the grass-roots in development decisions. Among the issues explored by the contributors are inequality, dependency, development indicators, participatory approaches, message effectiveness, and the use of traditional media and modern communication technologies." "The volume combines theoretical concerns with practical considerations relevant to development communication. It will constitute an important source of ideas for catalyzing communication patterns which can empower people at the grass-roots and create the context within which appropriate development policies and action programs can evolve. As such, this book will be of immense use to a wide audience ranging from those involved in development communication, sociology, and development studies to policy-makers, development activists, and HRD trainers."--Jacket.".
• catalog contributor b5831603.
• catalog contributor b5831604.
• catalog created "1993.".
• catalog date "1993".
• catalog date "1993.".
• catalog dateCopyrighted "1993.".
• catalog description ""The current thinking in development communication has shifted from the 'dominant paradigm' of innovation to a less 'top-down' approach which acknowledges the importance of a micro-level focus with coherent linkages to the macro level. It is now widely accepted that the development process requires full participation of the people if there is to be a commitment to development decisions. And development communication can play the important role of facilitating this wider involvement." "This volume of eighteen original essays presents diverse viewpoints regarding the need for rethinking the effectiveness of existing development models and processes. The underlying concern is to reconceptualize development communication. The new model of communication presented by the editors of this volume addresses the transition from the 'top-down' approach to one which involves people at the grass-roots in development decisions. Among the issues explored by the contributors are inequality, dependency, development indicators, participatory approaches, message effectiveness, and the use of traditional media and modern communication technologies." "The volume combines theoretical concerns with practical considerations relevant to development communication. It will constitute an important source of ideas for catalyzing communication patterns which can empower people at the grass-roots and create the context within which appropriate development policies and action programs can evolve. As such, this book will be of immense use to a wide audience ranging from those involved in development communication, sociology, and development studies to policy-makers, development activists, and HRD trainers."--Jacket.".
• catalog description "Development communication process : a reconceptualization / K. Sadanandan Nair (24 p.). -- Development communication and social structure : methodological thoughts / J.S Yadava (10 p.). -- Gandhian pattern of communication / Indira Rothermund (7 p.). -- Basic indicators of development in underdeveloped societies : the need for a new approach among communicators / J.V Vilanilam (20 p.). -- Communication and development : for whom and for what? / J.S Yadava (10 p.). -- Development communication : inequality issues and alternative strategies / K Singh (10 p.). -- Development bureaucracy in India : dilemmas and dependencies / Uma Narula (10 p.). -- Participatory approaches : toward more effective communication for rural development / A Ramanamma (13 p.). -- Communication in a changing society / D.P Pattanayak (7 p.). -- Traditional folk media for rural development / D.K Sujan (5 p.). -- Message design in development communication / Rahul Sood (18 p.). -- Using video in rural development / V.K Dubey (12 p.). -- Interactive videodisc technology / Jack G McBride (13 p.). -- INSAT communication through television / B.K Khurana (10 p.). -- Satellite television and development in India : a utopian, dystopian, neutral and contingency view / Noshir S Contractor (21 p.). -- Perspectives on development communication / Everett M Rogers (12 p.).".
• catalog description "Includes bibliographical references and index.".
• catalog extent "256 p. :".
• catalog hasFormat "Perspectives on development communication.".
• catalog identifier "0803991320 (US)".
• catalog identifier "0803991339 (US : pbk.)".
• catalog isFormatOf "Perspectives on development communication.".
• catalog issued "1993".
• catalog issued "1993.".
• catalog language "eng".
• catalog publisher "New Delhi ; Thousand Oaks, Calif. : Sage,".
• catalog relation "Perspectives on development communication.".
• catalog subject "384 20".
• catalog subject "Communication in economic development Congresses.".
• catalog subject "HD76 .P48 1993".
• catalog tableOfContents "Development communication process : a reconceptualization / K. Sadanandan Nair (24 p.). -- Development communication and social structure : methodological thoughts / J.S Yadava (10 p.). -- Gandhian pattern of communication / Indira Rothermund (7 p.). -- Basic indicators of development in underdeveloped societies : the need for a new approach among communicators / J.V Vilanilam (20 p.). -- Communication and development : for whom and for what? / J.S Yadava (10 p.). -- Development communication : inequality issues and alternative strategies / K Singh (10 p.). -- Development bureaucracy in India : dilemmas and dependencies / Uma Narula (10 p.). -- Participatory approaches : toward more effective communication for rural development / A Ramanamma (13 p.). -- Communication in a changing society / D.P Pattanayak (7 p.). -- Traditional folk media for rural development / D.K Sujan (5 p.). -- Message design in development communication / Rahul Sood (18 p.). -- Using video in rural development / V.K Dubey (12 p.). -- Interactive videodisc technology / Jack G McBride (13 p.). -- INSAT communication through television / B.K Khurana (10 p.). -- Satellite television and development in India : a utopian, dystopian, neutral and contingency view / Noshir S Contractor (21 p.). -- Perspectives on development communication / Everett M Rogers (12 p.).".
• catalog title "Perspectives on development communication / editors, K. Sadanandan Nair, Shirley A. White.".
• catalog type "Conference proceedings. fast".
• catalog type "text".