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- catalog contributor b5888844.
- catalog contributor b5888845.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiii, 746 p. :".
- catalog identifier "0256122725".
- catalog isPartOf "Irwin series in marketing".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Burr Ridge, Ill. : Irwin,".
- catalog subject "659.1 20".
- catalog subject "Advertising Case studies.".
- catalog subject "HF5823. Q44 1994".
- catalog subject "Sales promotion Case studies.".
- catalog title "Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.".
- catalog type "text".