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- catalog contributor b5960617.
- catalog created "[c1994]".
- catalog date "1994".
- catalog date "[c1994]".
- catalog dateCopyrighted "[c1994]".
- catalog description "Includes bibliographical references (p. 309-319) and index.".
- catalog extent "v, 341 p. :".
- catalog identifier "0029170451".
- catalog issued "1994".
- catalog issued "[c1994]".
- catalog language "eng fre".
- catalog language "eng".
- catalog publisher "New York : Free Press ; Toronto : Maxwell Macmillan,".
- catalog subject "658.8/343 20".
- catalog subject "Brand name products Management.".
- catalog subject "HD69.B7 K37 1994".
- catalog title "Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer.".
- catalog type "text".