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- catalog contributor b5975380.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- An interview with Sonia Green, Avon Products, Inc. -- Marketing to Asian-Americans -- An interview with William Orton, Metropolitan Life Insurance Company -- Marketing to African-Americans -- An interview with Debra Sandler, Pepsico, Inc. -- Diverse America: some other segments.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xi, 178 p. ;".
- catalog identifier "0814450717".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "New York : American Management Association,".
- catalog spatial "United States.".
- catalog subject "658.8/348 20".
- catalog subject "HF5415.127 .R673 1994".
- catalog subject "Market segmentation United States.".
- catalog subject "Minority consumers United States.".
- catalog tableOfContents "America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- An interview with Sonia Green, Avon Products, Inc. -- Marketing to Asian-Americans -- An interview with William Orton, Metropolitan Life Insurance Company -- Marketing to African-Americans -- An interview with Debra Sandler, Pepsico, Inc. -- Diverse America: some other segments.".
- catalog title "Multicultural marketing : selling to a diverse America / Marlene L. Rossman.".
- catalog type "text".