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- catalog contributor b6141160.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "Includes bibliographical references (p. 229-235) and index.".
- catalog description "Influencing people : myths and mechanisms -- Image and reality : seeing things in different ways -- Subliminal advertising : the biggest myth of all -- Conformity : the popular thing to do -- The advertising message : 'You ain't got the message, Sol. Oils ain't oils and ads ain't ads' -- Silent symbols and badges of identity -- Vicarious experience and virtual reality -- What's this I'm watching? The elements that make up an ad -- Limits of advertising -- Continuous tracking : are you being followed? -- New product launches : don't pull the plug too early -- Planning campaign strategy around consumers' mental filing cabinets -- What happens when you stop advertising? -- Learning to use 15-second TV commercials -- Fifteen-second ads : Play it again, Sam! -- Seasonal advertising -- Underweight advertising : execution anorexia -- Why radio ads aren't recalled -- Closing the gap between the mailbox and the mind -- Maximising ad effectiveness : develop a unique and consistent style -- Sequels -- Corporate tracking of image and issues -- Communicating the corporate -- Measurement of advertising effects in memory -- The buy-ology of mind.".
- catalog extent "xvii, 246 p. :".
- catalog identifier "1863733582".
- catalog isPartOf "The Allen & Unwin business and management series".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "St. Leonards, NSW : Allen & Unwin,".
- catalog subject "659.1/01/9 20".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Consumer behavior.".
- catalog subject "HF5822 .S84 1993".
- catalog tableOfContents "Influencing people : myths and mechanisms -- Image and reality : seeing things in different ways -- Subliminal advertising : the biggest myth of all -- Conformity : the popular thing to do -- The advertising message : 'You ain't got the message, Sol. Oils ain't oils and ads ain't ads' -- Silent symbols and badges of identity -- Vicarious experience and virtual reality -- What's this I'm watching? The elements that make up an ad -- Limits of advertising -- Continuous tracking : are you being followed? -- New product launches : don't pull the plug too early -- Planning campaign strategy around consumers' mental filing cabinets -- What happens when you stop advertising? -- Learning to use 15-second TV commercials -- Fifteen-second ads : Play it again, Sam! -- Seasonal advertising -- Underweight advertising : execution anorexia -- Why radio ads aren't recalled -- Closing the gap between the mailbox and the mind -- Maximising ad effectiveness : develop a unique and consistent style -- Sequels -- Corporate tracking of image and issues -- Communicating the corporate -- Measurement of advertising effects in memory -- The buy-ology of mind.".
- catalog title "Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.".
- catalog type "text".