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- catalog contributor b6173869.
- catalog contributor b6173870.
- catalog contributor b6173871.
- catalog contributor b6173872.
- catalog created "[1967]".
- catalog date "1967".
- catalog date "[1967]".
- catalog dateCopyrighted "[1967]".
- catalog description "Bibliography: p. 188-204.".
- catalog extent "xxiv, 209 p.".
- catalog hasFormat "Brand policy determination.".
- catalog isFormatOf "Brand policy determination.".
- catalog isPartOf "Marketing Science Institute. Series of books".
- catalog issued "1967".
- catalog issued "[1967]".
- catalog language "eng".
- catalog publisher "Boston, Allyn and Bacon".
- catalog relation "Brand policy determination.".
- catalog subject "658.8".
- catalog subject "Brand name products.".
- catalog subject "Business names.".
- catalog subject "HD69.B7 C6".
- catalog title "Brand policy determination [by] Victor J. Cook and Thomas F. Schutte.".
- catalog type "text".