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- catalog contributor b6188227.
- catalog created "c1975.".
- catalog date "1975".
- catalog date "c1975.".
- catalog dateCopyrighted "c1975.".
- catalog extent "84-126 p. :".
- catalog isPartOf "Cranfield research papers in marketing & logistics ; no. 8".
- catalog issued "1975".
- catalog issued "c1975.".
- catalog language "eng".
- catalog publisher "Cranfield, Eng. : Cranfield Institute Press for the School of Management,".
- catalog subject "New products.".
- catalog subject "Product management Mathematical models.".
- catalog title "Managing new products : a quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications / by David Midgley.".
- catalog type "text".