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- catalog abstract ""Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.".
- catalog contributor b6254280.
- catalog created "c1976.".
- catalog date "1976".
- catalog date "c1976.".
- catalog dateCopyrighted "c1976.".
- catalog description ""Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.".
- catalog description "Includes bibliographical references.".
- catalog description "Includes facsimile reprints.".
- catalog extent "261 p. :".
- catalog identifier "0300019505 :0300020147".
- catalog isPartOf "Yale paperbound ; Y-298".
- catalog issued "1976".
- catalog issued "c1976.".
- catalog language "eng".
- catalog publisher "New Haven : Yale University Press,".
- catalog spatial "United States.".
- catalog subject "301.5/5".
- catalog subject "Edsel automobile.".
- catalog subject "Ford Motor Company.".
- catalog subject "HD60.5.U5 S44".
- catalog subject "Industries Social aspects United States.".
- catalog subject "Political sociology.".
- catalog subject "Sociological jurisprudence.".
- catalog tableOfContents "Includes facsimile reprints.".
- catalog title "Selling the people's Cadillac : the Edsel and corporate responsibility / [compiled by] Jan G. Deutsch.".
- catalog type "text".