Matches in Harvard for { <http://id.lib.harvard.edu/aleph/004416506/catalog> ?p ?o. }
Showing items 1 to 24 of
24
with 100 items per page.
- catalog contributor b6275221.
- catalog contributor b6275222.
- catalog created "[1970]".
- catalog date "1970".
- catalog date "[1970]".
- catalog dateCopyrighted "[1970]".
- catalog description "Includes bibliographical references.".
- catalog description "Part I: Foundations of consumer behavior -- 1. The consumer in society -- 2. Behavioral sciences and the consumer -- 3. Fact-finding about consumers -- Part II: Cultural influences -- 4. Cultural antecedents of behavior -- 5. Norms of behavior -- 6. Socialization -- Part III: Individual influences -- 7. Motivation -- 8. Emotions -- 9. Learning and remembering -- 10. Traits and attitudes -- 11. Perception -- 12. Rational and nonrational thinking -- 13. Personality and personality differences -- 14. The self -- 15. Individual differences -- Part IV: Group influences -- 16. Imitation and suggestion -- 17. The family -- 18. Social influences -- 19. Ethnic and religious influences -- 20. Influences of social class -- 21. Influences of role -- 22. Influences of innovators and leaders -- Part V: Economic influences -- 23. Economic motivation and behavior -- Part VI: The business firm and the consumer -- 24. The business firm -- 25. Segmentation of the market -- 26. Interactions in the marketplace -- Part VII: Product attributes and the consumer -- 27. The product -- 28. Imagery and symbolism -- 29. The brand -- 30. The package and the label -- 31. The price -- 32. The buying environment -- Part VIII: Promotion and the consumer -- 33. Communication -- 34. Persuasion -- 35. Advertising -- 36. Selling and sales promotion -- Part IX: Decision-making by consumers -- 37. Believability -- 38. Making consumer decisions -- 39. Evaluating and predicting consumer decisions.".
- catalog extent "xxv, 499 p.".
- catalog hasFormat "Consumer behavior in theory and in action.".
- catalog identifier "0471104825".
- catalog isFormatOf "Consumer behavior in theory and in action.".
- catalog isPartOf "The Wiley marketing series".
- catalog issued "1970".
- catalog issued "[1970]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog relation "Consumer behavior in theory and in action.".
- catalog subject "658.83".
- catalog subject "Consumers.".
- catalog subject "HC79.C6 B7".
- catalog tableOfContents "Part I: Foundations of consumer behavior -- 1. The consumer in society -- 2. Behavioral sciences and the consumer -- 3. Fact-finding about consumers -- Part II: Cultural influences -- 4. Cultural antecedents of behavior -- 5. Norms of behavior -- 6. Socialization -- Part III: Individual influences -- 7. Motivation -- 8. Emotions -- 9. Learning and remembering -- 10. Traits and attitudes -- 11. Perception -- 12. Rational and nonrational thinking -- 13. Personality and personality differences -- 14. The self -- 15. Individual differences -- Part IV: Group influences -- 16. Imitation and suggestion -- 17. The family -- 18. Social influences -- 19. Ethnic and religious influences -- 20. Influences of social class -- 21. Influences of role -- 22. Influences of innovators and leaders -- Part V: Economic influences -- 23. Economic motivation and behavior -- Part VI: The business firm and the consumer -- 24. The business firm -- 25. Segmentation of the market -- 26. Interactions in the marketplace -- Part VII: Product attributes and the consumer -- 27. The product -- 28. Imagery and symbolism -- 29. The brand -- 30. The package and the label -- 31. The price -- 32. The buying environment -- Part VIII: Promotion and the consumer -- 33. Communication -- 34. Persuasion -- 35. Advertising -- 36. Selling and sales promotion -- Part IX: Decision-making by consumers -- 37. Believability -- 38. Making consumer decisions -- 39. Evaluating and predicting consumer decisions.".
- catalog title "Consumer behavior in theory and in action, edited by Steuart Henderson Britt, with the editorial collaboration of James L. Lubawski.".
- catalog type "text".