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- catalog abstract ""This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.".
- catalog contributor b6281762.
- catalog created "[1967]".
- catalog date "1967".
- catalog date "[1967]".
- catalog dateCopyrighted "[1967]".
- catalog description ""This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.".
- catalog description "Includes bibliographies.".
- catalog description "Marketing and marketing analysis -- Marketing decisions -- A conceptual framework for marketing analysis -- Marketing models -- Product decisions -- Market analysis and test marketing -- Purchasing decisions -- Pricing decisions -- Advertising decisions -- Promotional decisions -- Distributions decisions -- Appendix: least-squares analysis.".
- catalog extent "xviii, 574 p.".
- catalog hasFormat "Quantitative analysis for marketing management.".
- catalog isFormatOf "Quantitative analysis for marketing management.".
- catalog issued "1967".
- catalog issued "[1967]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill".
- catalog relation "Quantitative analysis for marketing management.".
- catalog subject "658.8/001/82".
- catalog subject "Decision making Mathematical models.".
- catalog subject "HF5415.1 .K5".
- catalog subject "Marketing Management Mathematical models.".
- catalog subject "Marketing Mathematical models.".
- catalog tableOfContents "Marketing and marketing analysis -- Marketing decisions -- A conceptual framework for marketing analysis -- Marketing models -- Product decisions -- Market analysis and test marketing -- Purchasing decisions -- Pricing decisions -- Advertising decisions -- Promotional decisions -- Distributions decisions -- Appendix: least-squares analysis.".
- catalog title "Quantitative analysis for marketing management [by] William R. King.".
- catalog type "text".