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- catalog alternative "New models for communication research.".
- catalog contributor b6281995.
- catalog created "[c1973]".
- catalog date "1973".
- catalog date "[c1973]".
- catalog dateCopyrighted "[c1973]".
- catalog description "Application of signaled stopping technique to communication research -- Community issues, conflict, and public affairs knowledge -- Decision-making and mass communication : a conceptual and methodological approach to public opinion -- Children's information processing of television advertising -- Marketing communication and the hierarchy-of-effects -- Coorientational states and interpersonal communication -- Instrumental utilities and information seeking -- A conceptual model of information seeking, avoiding, and processing -- Information processing and persuasion : counterarguing behavior.".
- catalog description "Includes bibliographies.".
- catalog extent "307 p.".
- catalog hasFormat "New models for mass communication research.".
- catalog identifier "0803902018".
- catalog isFormatOf "New models for mass communication research.".
- catalog isPartOf "Sage annual reviews of communication research, v. 2".
- catalog issued "1973".
- catalog issued "[c1973]".
- catalog language "eng".
- catalog publisher "Beverly Hills, Sage Publications".
- catalog relation "New models for mass communication research.".
- catalog subject "001.5".
- catalog subject "Communication Research Methodology.".
- catalog subject "Mass media Research Methodology.".
- catalog subject "P91 .C53".
- catalog tableOfContents "Application of signaled stopping technique to communication research -- Community issues, conflict, and public affairs knowledge -- Decision-making and mass communication : a conceptual and methodological approach to public opinion -- Children's information processing of television advertising -- Marketing communication and the hierarchy-of-effects -- Coorientational states and interpersonal communication -- Instrumental utilities and information seeking -- A conceptual model of information seeking, avoiding, and processing -- Information processing and persuasion : counterarguing behavior.".
- catalog title "New models for communication research.".
- catalog title "New models for mass communication research. Peter Clarke, editor.".
- catalog type "text".