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- catalog contributor b6287149.
- catalog contributor b6287150.
- catalog contributor b6287151.
- catalog created "[1972]".
- catalog date "1972".
- catalog date "[1972]".
- catalog dateCopyrighted "[1972]".
- catalog description "Includes bibliographical references.".
- catalog extent "xii, 618 p.".
- catalog identifier "0155551124".
- catalog isPartOf "The Harbrace series in business and economics".
- catalog issued "1972".
- catalog issued "[1972]".
- catalog language "eng".
- catalog publisher "New York, Harcourt Brace Jovanovich".
- catalog subject "658.8".
- catalog subject "HF5415.13 .B669".
- catalog subject "Marketing Management.".
- catalog title "Marketing management [by] Harper W. Boyd, Jr. [and] William F. Massy.".
- catalog type "text".