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- catalog contributor b6287173.
- catalog created "[1966]".
- catalog date "1966".
- catalog date "[1966]".
- catalog dateCopyrighted "[1966]".
- catalog description "Bibliography: p. 329-333.".
- catalog extent "xii, 340 p.".
- catalog isPartOf "McGraw-Hill series in marketing and advertising".
- catalog issued "1966".
- catalog issued "[1966]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill".
- catalog subject "658.8".
- catalog subject "HF5415.1 .B8".
- catalog subject "Marketing Management.".
- catalog title "Marketing management in action [by] Victor P. Buell.".
- catalog type "text".