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- catalog contributor b6287458.
- catalog contributor b6287459.
- catalog created "[1973]".
- catalog date "1973".
- catalog date "[1973]".
- catalog dateCopyrighted "[1973]".
- catalog description "Kotler, P. The concept of marketing.--Corbin, A. New tools for better growth and profit-oriented decisions.--Ferris, D. B. Product diversification.--Tiedemann, C. Corporate diversification.--Montgomery, R. C. Needed: an investment management system.--Corrington, R. F. Distributing new products and services.--Levy, J. S. What do our clients want to buy and how are we going to sell it to them?--Price, E. F. Management's role in marketing.--Lesher, J. L. Organizing and managing the sales and marketing function.--Montgomery, R. C. Managing change.".
- catalog extent "x, 141 p.".
- catalog identifier "0136409466".
- catalog isPartOf "NYIF new dimensions in securities marketing series".
- catalog issued "1973".
- catalog issued "[1973]".
- catalog language "eng".
- catalog publisher "[New York] New York Institute of Finance".
- catalog subject "658.8/008".
- catalog subject "HF5415.13 .A66".
- catalog subject "Marketing Management.".
- catalog subject "Marketing.".
- catalog tableOfContents "Kotler, P. The concept of marketing.--Corbin, A. New tools for better growth and profit-oriented decisions.--Ferris, D. B. Product diversification.--Tiedemann, C. Corporate diversification.--Montgomery, R. C. Needed: an investment management system.--Corrington, R. F. Distributing new products and services.--Levy, J. S. What do our clients want to buy and how are we going to sell it to them?--Price, E. F. Management's role in marketing.--Lesher, J. L. Organizing and managing the sales and marketing function.--Montgomery, R. C. Managing change.".
- catalog title "Organizing and managing the marketing function. Edited by Mark J. Appleman.".
- catalog type "text".