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- catalog contributor b6289775.
- catalog created "1976.".
- catalog date "1976".
- catalog date "1976.".
- catalog dateCopyrighted "1976.".
- catalog description "1. Introduction -- 2. Headquarters Direction as an Integrative Device -- 3. Corporate Factors Influencing headquarters Direction -- 4. Other Integrative Devices -- 5. Standardization of Marketing -- 6. Summary and Conclusions.".
- catalog description "Bibliography: p. 94-103.".
- catalog extent "xi, 103 p. :".
- catalog hasFormat "Marketing management in multinational firms.".
- catalog identifier "0275558509 :".
- catalog isFormatOf "Marketing management in multinational firms.".
- catalog isPartOf "Praeger special studies in international economics and development".
- catalog issued "1976".
- catalog issued "1976.".
- catalog language "eng".
- catalog publisher "New York : Praeger,".
- catalog relation "Marketing management in multinational firms.".
- catalog subject "658.8".
- catalog subject "HF5415.13 .W53 1976".
- catalog subject "International business enterprises.".
- catalog subject "Marketing Management.".
- catalog tableOfContents "1. Introduction -- 2. Headquarters Direction as an Integrative Device -- 3. Corporate Factors Influencing headquarters Direction -- 4. Other Integrative Devices -- 5. Standardization of Marketing -- 6. Summary and Conclusions.".
- catalog title "Marketing management in multinational firms : the consumer packaged goods industry / Ulrich E. Wiechmann.".
- catalog type "text".