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- catalog contributor b6290066.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog description "Ch. 1. Basic Macro-, Managerial, and Definitional Concepts in Channels -- Macroview of Marketing -- Managerial View of Marketing -- Definitional Issues -- Illustrations -- Notational Systems and Macromeasurments -- Appendix 1A Definitional and Notational Issues -- Appendix 1B. Channel Illustrations -- Ch. 2. Decision Areas and Guidelines for Channel Management -- The Decisions-Six Big Questions -- The Guidelines-Four Major Objetives -- Ch. 3. Functionalism and Distribution Structure Theory -- Sorting Concepts -- Bucklin's Theory of Distribution Channel Structure -- The Basic Concept of Functional Spinoff -- Extensions of the Functional-Spinoff Concept as Related to Other Structure Dimensions -- Horizontal Channel Structure -- Hypotheses -- Appendix 3A. Marketing Channels and Economic Development -- Distribution Structure: Magnitude and Trends -- The Magnitude of U.S. Retailing Whole-saling Trends -- Trends -- Market, Environment, Resources, and Marketing Mix Considerations -- The Market-Consumers -- The Environment -- Resources -- Marketing Mix -- Summary -- Ch. 6. Qualification of Channel Design -- Analysis-First Stage -- Analysis-Second Stage -- Summary -- Ch. 7. Management of Channel Relations and Conflict -- Introduction -- Conflict-The Problem of Channel Relationships -- Management of Conflict and Channel Relationships -- Summary -- Ch. 8. Channel Leadership Power: Coordinated Chanel Systems-Who and How -- Who Has Led and Who Should Lead the Channel -- Sources and Dimensions of Channel Leadership -- Channel Power-A Societal Issue -- Summary -- Appendix 8A Channel Market Systems -- Ch. 9. Review and Evaluation of Channel Effectiveness -- Clewett Checklist -- Sales Analysis -- Feedback Examples -- Other Feedbac.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xx, 353 p. ;".
- catalog identifier "0669009857".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "Lexington, Mass. : Lexington Books,".
- catalog subject "658.8".
- catalog subject "HF5415.125 .M34".
- catalog subject "Marketing Management.".
- catalog subject "Marketing channels.".
- catalog tableOfContents "Ch. 1. Basic Macro-, Managerial, and Definitional Concepts in Channels -- Macroview of Marketing -- Managerial View of Marketing -- Definitional Issues -- Illustrations -- Notational Systems and Macromeasurments -- Appendix 1A Definitional and Notational Issues -- Appendix 1B. Channel Illustrations -- Ch. 2. Decision Areas and Guidelines for Channel Management -- The Decisions-Six Big Questions -- The Guidelines-Four Major Objetives -- Ch. 3. Functionalism and Distribution Structure Theory -- Sorting Concepts -- Bucklin's Theory of Distribution Channel Structure -- The Basic Concept of Functional Spinoff -- Extensions of the Functional-Spinoff Concept as Related to Other Structure Dimensions -- Horizontal Channel Structure -- Hypotheses -- Appendix 3A. Marketing Channels and Economic Development -- Distribution Structure: Magnitude and Trends -- The Magnitude of U.S. Retailing Whole-saling Trends -- Trends -- Market, Environment, Resources, and Marketing Mix Considerations -- The Market-Consumers -- The Environment -- Resources -- Marketing Mix -- Summary -- Ch. 6. Qualification of Channel Design -- Analysis-First Stage -- Analysis-Second Stage -- Summary -- Ch. 7. Management of Channel Relations and Conflict -- Introduction -- Conflict-The Problem of Channel Relationships -- Management of Conflict and Channel Relationships -- Summary -- Ch. 8. Channel Leadership Power: Coordinated Chanel Systems-Who and How -- Who Has Led and Who Should Lead the Channel -- Sources and Dimensions of Channel Leadership -- Channel Power-A Societal Issue -- Summary -- Appendix 8A Channel Market Systems -- Ch. 9. Review and Evaluation of Channel Effectiveness -- Clewett Checklist -- Sales Analysis -- Feedback Examples -- Other Feedbac.".
- catalog title "Principles of marketing channel management : interorganizational distribution design and relations / Bruce Mallen.".
- catalog type "text".