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- catalog alternative "Buyer behavior.".
- catalog contributor b6292342.
- catalog contributor b6292343.
- catalog contributor b6292344.
- catalog created "[1969]".
- catalog date "1969".
- catalog date "[1969]".
- catalog dateCopyrighted "[1969]".
- catalog description "Bibliography: p. 421-449.".
- catalog description "Part 1: The nature of the theory, and a summary -- Theory: function, need, and structure -- Summary of the theory of buyer behavior -- Part 2: Structure of the theory -- Intervening and exogenous variables -- Learning subsystems -- Perceptual constructs -- Part 3: The theory and its measurement -- Attitude ́as an intervening variable -- Purchase behavior and brand loyalty -- Part 4: The theory and its application -- Product innovation -- Symbolic communication -- Part 5: Summary and implications -- Theory: structure, function, and need.".
- catalog extent "xv, 458 p.".
- catalog hasFormat "Theory of buyer behavior.".
- catalog identifier "0471416576".
- catalog isFormatOf "Theory of buyer behavior.".
- catalog isPartOf "The Wiley marketing series".
- catalog issued "1969".
- catalog issued "[1969]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog relation "Theory of buyer behavior.".
- catalog subject "658.83".
- catalog subject "Consumer behavior.".
- catalog subject "HF5415.3 .H68".
- catalog tableOfContents "Part 1: The nature of the theory, and a summary -- Theory: function, need, and structure -- Summary of the theory of buyer behavior -- Part 2: Structure of the theory -- Intervening and exogenous variables -- Learning subsystems -- Perceptual constructs -- Part 3: The theory and its measurement -- Attitude ́as an intervening variable -- Purchase behavior and brand loyalty -- Part 4: The theory and its application -- Product innovation -- Symbolic communication -- Part 5: Summary and implications -- Theory: structure, function, and need.".
- catalog title "Buyer behavior.".
- catalog title "The theory of buyer behavior [by] John A. Howard and Jagdish N. Sheth.".
- catalog type "text".