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- catalog contributor b6292493.
- catalog created "[1972]".
- catalog date "1972".
- catalog date "[1972]".
- catalog dateCopyrighted "[1972]".
- catalog description "Includes bibliographical references.".
- catalog description "pt. 1. Marketing and The Management of Change -- Marketing Policy and Systems -- The Field of Marketing -- Marketing as a Discipline -- The Systems Approach -- Marketing's Broader Dimensions -- Metamarketing: A New Approach -- Effective Marketing Orientation-The Marketing Concept -- Information and Systems Managament in Marketing -- Marketing and Change -- Marketing in an Information Society -- Knowledge Areas Underlying Marketing Decisions -- pt. 2. Marketing Opportunity Assessment -- Entrepeneurial-Decision Functions -- Assessment of Marketing Opportunity -- External Environments of Marketing -- Analysis of Environmental Forces -- Market Segmentation -- Marketing Planning for the Firm -- Planning: The Basis of marketing Management -- Social System Orientation to Business Planning -- Innovation in Marketing Planning -- Trends in Planning -- Organization and Control of the Marketing Effort -- Development of Marketing Organizations in Manufacturing Firms -- From a Production to a Marketing Orientation -- A Systems View of Organization -- Control: A System View -- Organization and Control: Planning Perspectives -- pt. 3. Product Policy and the Market Offering -- Product Policy -- Pricing policy -- Promotion and Distribution Policies -- Promotion Policy -- Distribution Policy -- pt. 4. Marketing's Broader Horizons -- Integrating Marketing in Environments of Uncertainty -- Integrating the Field of Marketing -- Environmental Management and Socio-marketing -- Marketing Audit -- International Marketing -- Broadening Market Applications -- Professionalism and Marketing Education.".
- catalog extent "xi, 132 p.".
- catalog hasFormat "Marketing planning and competitive strategy.".
- catalog identifier "0135583047".
- catalog isFormatOf "Marketing planning and competitive strategy.".
- catalog isPartOf "Prentice-Hall foundations of marketing series".
- catalog issued "1972".
- catalog issued "[1972]".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J., Prentice-Hall".
- catalog relation "Marketing planning and competitive strategy.".
- catalog subject "658.8".
- catalog subject "HF5415.13 .K43".
- catalog subject "Marketing Management.".
- catalog tableOfContents "pt. 1. Marketing and The Management of Change -- Marketing Policy and Systems -- The Field of Marketing -- Marketing as a Discipline -- The Systems Approach -- Marketing's Broader Dimensions -- Metamarketing: A New Approach -- Effective Marketing Orientation-The Marketing Concept -- Information and Systems Managament in Marketing -- Marketing and Change -- Marketing in an Information Society -- Knowledge Areas Underlying Marketing Decisions -- pt. 2. Marketing Opportunity Assessment -- Entrepeneurial-Decision Functions -- Assessment of Marketing Opportunity -- External Environments of Marketing -- Analysis of Environmental Forces -- Market Segmentation -- Marketing Planning for the Firm -- Planning: The Basis of marketing Management -- Social System Orientation to Business Planning -- Innovation in Marketing Planning -- Trends in Planning -- Organization and Control of the Marketing Effort -- Development of Marketing Organizations in Manufacturing Firms -- From a Production to a Marketing Orientation -- A Systems View of Organization -- Control: A System View -- Organization and Control: Planning Perspectives -- pt. 3. Product Policy and the Market Offering -- Product Policy -- Pricing policy -- Promotion and Distribution Policies -- Promotion Policy -- Distribution Policy -- pt. 4. Marketing's Broader Horizons -- Integrating Marketing in Environments of Uncertainty -- Integrating the Field of Marketing -- Environmental Management and Socio-marketing -- Marketing Audit -- International Marketing -- Broadening Market Applications -- Professionalism and Marketing Education.".
- catalog title "Marketing planning and competitive strategy [by] Eugene J. Kelley.".
- catalog type "text".