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- catalog contributor b6292536.
- catalog contributor b6292537.
- catalog created "[1964]".
- catalog date "1964".
- catalog date "[1964]".
- catalog dateCopyrighted "[1964]".
- catalog description "Bibliography: p. 235-244.".
- catalog extent "xxvi, 254 p.".
- catalog isPartOf "McGraw-Hill Marketing Science Institute series".
- catalog issued "1964".
- catalog issued "[1964]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill".
- catalog subject "658.8".
- catalog subject "HF5415.3 .R6".
- catalog subject "Market surveys.".
- catalog subject "Marketing research.".
- catalog title "Promotional decision making: practice and theory; a study in marketing management [by] Patrick J. Robinson [and] David J. Luck.".
- catalog type "text".