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- catalog contributor b6292602.
- catalog created "[c1969]".
- catalog date "1969".
- catalog date "[c1969]".
- catalog dateCopyrighted "[c1969]".
- catalog description "Bibliographical footnotes.".
- catalog extent "xxi, 636 p.".
- catalog hasFormat "Managing the marketing function: concepts, analysis, and application.".
- catalog identifier "0471709247".
- catalog isFormatOf "Managing the marketing function: concepts, analysis, and application.".
- catalog isPartOf "The Wiley marketing series".
- catalog issued "1969".
- catalog issued "[c1969]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog relation "Managing the marketing function: concepts, analysis, and application.".
- catalog subject "658.8".
- catalog subject "HF5415.13 .R3".
- catalog subject "Marketing Management.".
- catalog title "Managing the marketing function: concepts, analysis, and application [by] John M. Rathmell.".
- catalog type "text".