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- catalog contributor b6292984.
- catalog created "1974.".
- catalog date "1974".
- catalog date "1974.".
- catalog dateCopyrighted "1974.".
- catalog description "Bibliography: p. [vii]".
- catalog extent "vii, 106 p.".
- catalog identifier "035604386X".
- catalog issued "1974".
- catalog issued "1974.".
- catalog language "eng".
- catalog publisher "London, New York, Macdonald and Jane's,".
- catalog spatial "Great Britain".
- catalog subject "658.8/00942".
- catalog subject "HF5415.3 .R56".
- catalog subject "Marketing Great Britain Case studies.".
- catalog subject "Motivation research (Marketing)".
- catalog subject "New products.".
- catalog title "The lessons of failure; cases and comments on consumer product innovation, [by] Andrew Robertson.".
- catalog type "text".