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- catalog contributor b6294653.
- catalog contributor b6294654.
- catalog contributor b6294655.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog description "Bibliography: p. 170-172.".
- catalog extent "172 p. ;".
- catalog identifier "0877570825".
- catalog isPartOf "American Marketing Association. Monographs series American Marketing Association ; #5.".
- catalog isPartOf "Monographs series - American Marketing Association ; #5".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog subject "658.8/3".
- catalog subject "HF5415.2 .A182".
- catalog subject "Marketing research.".
- catalog title "Managing the marketing research function / written by Lee Adler, Charles S. Mayer.".
- catalog type "text".