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- catalog contributor b6294677.
- catalog created "1977.".
- catalog date "1977".
- catalog date "1977.".
- catalog dateCopyrighted "1977.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xii, 305 p. :".
- catalog identifier "08840534820884053377".
- catalog isPartOf "Priorities in marketing series".
- catalog issued "1977".
- catalog issued "1977.".
- catalog language "eng".
- catalog publisher "[New York] : Mason/Charter,".
- catalog subject "658.5".
- catalog subject "HF5415.15 .H56".
- catalog subject "New products.".
- catalog subject "Product management.".
- catalog title "Product/service strategy / Richard T. Hise.".
- catalog type "text".