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- catalog abstract "Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies these to the language of written advertising in Britain and Japan. Particular emphasis is placed on "covert communication" and puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrastive advertisements drawn from the two countries.".
- catalog contributor b6296621.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description "Includes bibliographical references (p. 134-143) and index.".
- catalog description "Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies these to the language of written advertising in Britain and Japan. Particular emphasis is placed on "covert communication" and puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrastive advertisements drawn from the two countries.".
- catalog extent "xv, 148 p. :".
- catalog identifier "0415076471".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog spatial "Great Britain.".
- catalog spatial "Japan.".
- catalog subject "659.1/014 20".
- catalog subject "Advertising Great Britain.".
- catalog subject "Advertising Japan.".
- catalog subject "Communication Social aspects Great Britain.".
- catalog subject "Communication Social aspects Japan.".
- catalog subject "HF5827 .T35 1994".
- catalog title "Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka.".
- catalog type "text".