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- catalog contributor b6310415.
- catalog contributor b6310416.
- catalog contributor b6310417.
- catalog created "1971.".
- catalog date "1971".
- catalog date "1971.".
- catalog dateCopyrighted "1971.".
- catalog description "Includes bibliographical references.".
- catalog extent "1 v. (various pagings)".
- catalog isPartOf "Marketing Science Institute. Staff report".
- catalog isPartOf "Marketing Science Institute. Staff report.".
- catalog issued "1971".
- catalog issued "1971.".
- catalog language "eng".
- catalog publisher "[Cambridge, Mass., Marketing Science Institute]".
- catalog subject "Advertising.".
- catalog subject "Communication in marketing.".
- catalog title "Appraising the economic and social effects of advertising: a review of issues and evidence. Prepared by Michael Pearce, Scott M. Cunningham [and] Avon Miller under the supervision of Robert D. Buzzell [and] Stephen A. Greyser.".
- catalog type "text".