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- catalog alternative "Culliton, James William, 1911-. The concept of the marketing mix. England, Wilbur B. Automatic retailing.".
- catalog contributor b6313458.
- catalog contributor b6313459.
- catalog contributor b6313460.
- catalog created "[1970]".
- catalog date "1970".
- catalog date "[1970]".
- catalog dateCopyrighted "[1970]".
- catalog description "Includes bibliographies.".
- catalog extent "1 v. (various pagings)".
- catalog hasFormat "Handbook of modern marketing.".
- catalog identifier "0070088381".
- catalog isFormatOf "Handbook of modern marketing.".
- catalog issued "1970".
- catalog issued "[1970]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill".
- catalog relation "Handbook of modern marketing.".
- catalog subject "658.8 19".
- catalog subject "HF5415 .H1867".
- catalog subject "Marketing.".
- catalog title "Culliton, James William, 1911-. The concept of the marketing mix. England, Wilbur B. Automatic retailing.".
- catalog title "Handbook of modern marketing. Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor.".
- catalog type "text".