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- catalog contributor b6313475.
- catalog created "[1971]".
- catalog date "1971".
- catalog date "[1971]".
- catalog dateCopyrighted "[1971]".
- catalog description "Includes bibliographical references.".
- catalog extent "xxi, 425 p.".
- catalog identifier "0155019015".
- catalog isPartOf "The Harbrace series in business and economics".
- catalog issued "1971".
- catalog issued "[1971]".
- catalog language "eng".
- catalog publisher "New York, Harcourt Brace Jovanovich".
- catalog subject "659.1".
- catalog subject "Advertising.".
- catalog subject "HF5821 .L6".
- catalog title "Advertising [by] Kenneth A. Longman. Under the general editorship of William F. Massy.".
- catalog type "text".