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- catalog contributor b6313599.
- catalog created "1957.".
- catalog date "1957".
- catalog date "1957.".
- catalog dateCopyrighted "1957.".
- catalog extent "210 p.".
- catalog isPartOf "McGraw-Hill series in advertising and selling".
- catalog issued "1957".
- catalog issued "1957.".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill,".
- catalog subject "659.10115".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "HF5822 .M37".
- catalog title "Motivation in advertising; motives that make people buy.".
- catalog type "text".