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- catalog contributor b6313647.
- catalog created "[1972]".
- catalog date "1972".
- catalog date "[1972]".
- catalog dateCopyrighted "[1972]".
- catalog description "Bibliography: p. 471-490.".
- catalog description "The textbook as a component of learning situations -- Buyer and seller: decision processes and interaction -- How decision making begins: identifying problems and opportunities -- Goals sought and goals achieved -- Goals of the communicator: meanings -- Goals of the communicator: attitudes -- Goals of the buyer: motives, personality, and role -- Constraints on decision making -- Seeking alternatives -- Learning and memory -- Sensory cues and rewards -- Selecting unknowns as goals for data gathering and analysis -- Data for decision making -- Analysis of data -- Choosing among alternatives -- People categories: aggregates, organizations, and groups -- Social class -- The purchase (and the sale) -- Choosing channels -- Choosing media and media vehicles -- Matching audiences to market segments -- Cues, symbols, and codes -- Messages -- The source as cause and as effect.".
- catalog extent "499 p.".
- catalog hasFormat "Marketing communications.".
- catalog identifier "0471184012".
- catalog isFormatOf "Marketing communications.".
- catalog isPartOf "The Wiley marketing series".
- catalog issued "1972".
- catalog issued "[1972]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog relation "Marketing communications.".
- catalog subject "659.1/01/9".
- catalog subject "Advertising.".
- catalog subject "HF5415 .C694 1972".
- catalog subject "Marketing Decision making.".
- catalog tableOfContents "The textbook as a component of learning situations -- Buyer and seller: decision processes and interaction -- How decision making begins: identifying problems and opportunities -- Goals sought and goals achieved -- Goals of the communicator: meanings -- Goals of the communicator: attitudes -- Goals of the buyer: motives, personality, and role -- Constraints on decision making -- Seeking alternatives -- Learning and memory -- Sensory cues and rewards -- Selecting unknowns as goals for data gathering and analysis -- Data for decision making -- Analysis of data -- Choosing among alternatives -- People categories: aggregates, organizations, and groups -- Social class -- The purchase (and the sale) -- Choosing channels -- Choosing media and media vehicles -- Matching audiences to market segments -- Cues, symbols, and codes -- Messages -- The source as cause and as effect.".
- catalog title "Marketing communications; decision-making as a process of interaction between buyer and seller.".
- catalog type "text".