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- catalog contributor b6313714.
- catalog contributor b6313715.
- catalog contributor b6313716.
- catalog contributor b6313717.
- catalog created "[1972]".
- catalog date "1972".
- catalog date "[1972]".
- catalog dateCopyrighted "[1972]".
- catalog description "Advertising, its ethics and critics, by O.A. Pease. -- Advertising and the Federal Trade Commission, by F.C. Hale. -- An economist looks at advertising, by O.J. Firestone. -- Science and advertising theory, by W.R. Smith. -- Colonizing the frontiers of advertising research, by S. Dodge. -- Experimentation in advertising, by S. Banks. -- Survey approaches in advertising, by A.E. Miller. -- Psychological approaches in advertising research, by B.B. Gardner. Computer applications to advertising decisions, by P. Langhoff. -- Where does advertising research go from here? by L. Bogart. -- Some observations about advertising education, by C.H. Sandage. -- A new look at advertising education, bW. A. Marsteller. -- The role of advertising education by J. Crichton.".
- catalog description "Includes bibliographical references.".
- catalog extent "191 p.".
- catalog hasFormat "Frontiers of advertising theory and research.".
- catalog identifier "0870151924".
- catalog isFormatOf "Frontiers of advertising theory and research.".
- catalog issued "1972".
- catalog issued "[1972]".
- catalog language "eng".
- catalog publisher "Palo Alto, Calif., Pacific Books".
- catalog relation "Frontiers of advertising theory and research.".
- catalog subject "659.1".
- catalog subject "Advertising Research.".
- catalog subject "Advertising Study and teaching.".
- catalog subject "Advertising.".
- catalog subject "HF5821 .F74".
- catalog tableOfContents "Advertising, its ethics and critics, by O.A. Pease. -- Advertising and the Federal Trade Commission, by F.C. Hale. -- An economist looks at advertising, by O.J. Firestone. -- Science and advertising theory, by W.R. Smith. -- Colonizing the frontiers of advertising research, by S. Dodge. -- Experimentation in advertising, by S. Banks. -- Survey approaches in advertising, by A.E. Miller. -- Psychological approaches in advertising research, by B.B. Gardner. Computer applications to advertising decisions, by P. Langhoff. -- Where does advertising research go from here? by L. Bogart. -- Some observations about advertising education, by C.H. Sandage. -- A new look at advertising education, bW. A. Marsteller. -- The role of advertising education by J. Crichton.".
- catalog title "Frontiers of advertising theory and research; a symposium honoring C. H. Sandage. Edited by Hugh W. Sargent.".
- catalog type "text".