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- catalog contributor b6313801.
- catalog contributor b6313802.
- catalog created "1972.".
- catalog date "1972".
- catalog date "1972.".
- catalog dateCopyrighted "1972.".
- catalog extent "158 p.".
- catalog isPartOf "Studies in management, no. 9".
- catalog issued "1972".
- catalog issued "1972.".
- catalog language "eng".
- catalog publisher "London, Allen and Unwin,".
- catalog subject "HF5415 .C527".
- catalog subject "Marketing.".
- catalog title "Marketing below-the-line [by] Martin Christopher in association with... [others]; foreword by Gordon Wills.".
- catalog type "text".