Matches in Harvard for { <http://id.lib.harvard.edu/aleph/004445869/catalog> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- catalog abstract "This provocative description of how consumption modifications can reduce rising environmental stresses clearly shows how marketing technology can contribute to revising lifestyles and gaining acceptance of ecological imperatives for human survival. The author raises vital questions about using marketing technology as a viable alternative to coercive proposals for assuring compliance to ecological sanctions. His timely explanation of the theory and practice of responsible consumption includes proposals for limiting ownership of durables and for lengthening product life. Among the other topics explored are marketing as a social process and market-directed resource allocation, marketing as a provisioning technology - product planning, packaging, and distribution are all discussed - and programs for implementing ecological objectives and introducing ecologically benign technologies.".
- catalog contributor b6313883.
- catalog created "[1974]".
- catalog date "1974".
- catalog date "[1974]".
- catalog dateCopyrighted "[1974]".
- catalog description "1. Marketing from an Ecological Perspective -- 2. Theory and Practice of Responsible Consumption -- 3. Marketing as a Social Process -- 4. Marketing as a Provisioning Technology -- Ecology from a Marketing Perspective.".
- catalog description "Includes bibliographical references.".
- catalog description "This provocative description of how consumption modifications can reduce rising environmental stresses clearly shows how marketing technology can contribute to revising lifestyles and gaining acceptance of ecological imperatives for human survival. The author raises vital questions about using marketing technology as a viable alternative to coercive proposals for assuring compliance to ecological sanctions. His timely explanation of the theory and practice of responsible consumption includes proposals for limiting ownership of durables and for lengthening product life. Among the other topics explored are marketing as a social process and market-directed resource allocation, marketing as a provisioning technology - product planning, packaging, and distribution are all discussed - and programs for implementing ecological objectives and introducing ecologically benign technologies.".
- catalog extent "viii, 147 p.".
- catalog hasFormat "Marketing and the ecological crisis.".
- catalog identifier "0060420812".
- catalog isFormatOf "Marketing and the ecological crisis.".
- catalog isPartOf "Perspectives on marketing series".
- catalog issued "1974".
- catalog issued "[1974]".
- catalog language "eng".
- catalog publisher "New York, Harper & Row".
- catalog relation "Marketing and the ecological crisis.".
- catalog subject "301.31".
- catalog subject "HF5415 .F5428".
- catalog subject "Human ecology.".
- catalog subject "Marketing Social aspects.".
- catalog tableOfContents "1. Marketing from an Ecological Perspective -- 2. Theory and Practice of Responsible Consumption -- 3. Marketing as a Social Process -- 4. Marketing as a Provisioning Technology -- Ecology from a Marketing Perspective.".
- catalog title "Marketing and the ecological crisis.".
- catalog type "text".