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- catalog alternative "Exploratory study of the meaning of social indicators in product strategy".
- catalog contributor b6313950.
- catalog contributor b6313951.
- catalog created "1974]".
- catalog date "1974".
- catalog date "1974]".
- catalog dateCopyrighted "1974]".
- catalog extent "xv, 116 p.".
- catalog issued "1974".
- catalog issued "1974]".
- catalog language "eng".
- catalog publisher "[Chicago, American Marketing Association,".
- catalog subject "Marketing research.".
- catalog subject "Social indicators.".
- catalog title "Exploratory study of the meaning of social indicators in product strategy".
- catalog title "Social indicators--a marketing perspective.".
- catalog type "text".